One of the reliable ways to keep your audience up to date on the web is through RSS syndication. The RSS feed feature on your website is sure to update your audience on a regular basis.
RSS: brief background
RSS stands for “really simple syndication” or “comprehensive site summary”. It is a format for distributing web content on the Internet. After a group of content is posted in RSS and sent to other websites or groups, it is called a feed. RSS feeds can capture the interest of well-known search engines and attract more audiences.
In fact, every blog and most social media sites use RSS feeds to distribute their content on the World Wide Web. Adding RSS feeds to your site increases visibility and keeps you online.
How can RSS syndication help my website?
Integrating RSS syndications into your website can help you in many ways. In the past, only news and blog sites were the only sites with RSS syndication features. But now you can already add RSS feeds to various forms of media including music, videos and photos. Your company can also use this method to expand the reach of product announcements, press releases, or news about the company.
Get a better understanding of RSS
To perform this process perfectly, you can add text music, images, videos and other related media to the feed. RSS syndication can also be done with the help of RSS aggregators and content managers where you can create feeds based on specific search terms.
What is a good collaborative tool?
A good syndication tool should be able to:
Social sharing must be integrated with your favorite RSS syndication client
You should be able to filter or organize feed items related to your website
The tool should allow for queuing published items on the website or social network page
Your website reader must be able to manage multiple feeds or keywords
The role of RSS in search engine optimization
Each feed is machine-readable, meaning search engine crawlers don’t have to figure out the focus of your website or article. Keep in mind that search engines love regular and high-quality content. That is why your website ranks higher in search engines.
All in all, RSS syndication can help your business by expanding your presence on the World Wide Web and potentially increasing your audience.
RSS Aggregators and Sharing Fresh Content
Indeed, today’s media has become more revolutionary. Since 2012, there are more than 634 million sites in use on the Internet. According to another study, 72% of all internet users are now active on social media. In addition, hundreds of millions of blogs have been published on the internet since 2014. A significant number of these publishers and website owners have enabled RSS syndication on their respective sites. How does RSS work and how does the RSS aggregator help in content building? Let’s see how.
RSS: brief background information
Before we get to know RSS feeds and aggregators, we need to understand the basics of RSS. RSS is a term that stands for “comprehensive site summary” or “very simple syndication”. It was originally invented by Netscape when they needed something to capture news stories and other information from other sites and automatically display it on their own site. Later, a company called UserLand Software chose this technology and developed it based on their understanding of the basics and original principles of RSS.
RSS aggregator is used to compile automated content from third party internet sites. Traditional RSS fetches content from news websites and blog articles. After many years, you can get RSS feeds based on keywords, tags, videos, images and podcasts.
One of the most notable readers among RSS readers is Google Reader, but the company stopped providing services in July 2013. Since then, many websites seemed to be attracting loyal users of the website. Ideally, aggregation capabilities are built into web portals, browsers and email applications. Currently, desktop and mobile applications also provide aggregation services.
What is a Good RSS Aggregator?
A good RSS aggregator should be simple and straightforward. It shouldn’t be very complicated, especially for those who just want to have an organized reading list.
On the other hand, if advanced users want to use the RSS feed on their website to deliver a range of content from other sites, they should choose an RSS aggregator with complex features. For example, if an RSS reader publishes all available feeds within a certain time frame, that’s annoying on the website. While a good RSS tool should be able to schedule the feeds posted on the site.
RSS can also be used to share your content with social networking sites. This is usually done by small and medium business owners who rely on social media marketing to keep people interested in their brand.