You’ve seen RSS abbreviations everywhere. Most blogs require you to subscribe to their RSS feed, but what’s this?
It usually stands for Really Simple Syndication, which is another way of publishing articles and website updates (especially blogs and news websites that are regularly updated, audio and video websites). RSS feeds can be displayed as full text or as abstracts.
Using the RSS feeds on the site can greatly benefit the site as web authors can use services such as Feedburner or software that automatically updates the feeds to syndicate their content completely automatically.
Once users have signed up, they can receive your feeds and receive updates when changes occur on your website. For example, if you publish a new post on your blog, subscribers will receive a summary message detailing the title of your post and when to add it to your website. They can then click on the link from the summary to read the full text. Subscribers use “feed readers” or “aggregators” to read updates.
Publishers take advantage of feeds by allowing them to automatically syndicate content. The standardized XML file format can create information in one go, but it can be viewed by many different programs. The feed reader or aggregator can be web based, for example in Goggle’s tools suite, desktop download or available for mobile devices.
The benefit for subscribers is that the summary is automatically sent to their readers without having to go to every interesting website to check for updates.
Advantages for subscribers:
As a subscriber, you don’t have to visit every website to stay up to date with the items that interest you. You can get a summary of everything from news headlines and weather reports to favorite music releases and favorite blogs. You can find the latest detailed information almost in time, which saves a lot of time. As a subscriber you can determine what you receive, when and to whom. Since RSS feeds are not sent to your email address, the inbox is more organized.
One of the biggest benefits of using RSS feeds instead of subscribing to a website via email is that you don’t use an email address. This means that you are not sending spam. The feed may contain advertisements, but will not send spam to your inbox. We all know that some websites will not accept the request to unsubscribe from email, or ask you to explain the reason for leaving, but RSS can easily unsubscribe simply by deleting the reader’s feed.
Benefits for publishers:
RSS feeds are a great marketing tool for website owners.
When someone subscribes to your website via RSS, they are interested in what is happening on your website. They want to know when you updated the content. They can get the latest news about your products and services without leaving your annoying emails in your spam box.
If you use Feedburner or similar methods to publish feeds, you can get detailed information about the number of subscribers you have. Other services do not provide this information. You won’t see who is reading your feeds, who is ignoring or unsubscribing them, and why. Finding out why people are leaving the mailing list is often vital information that can help improve the design or content of the website.
Even though RSS feeds have been around for many years, many people still don’t know about them and don’t use them.
If you want to start using an RSS aggregator to receive feeds, the easiest way to sign up for a free account is Google+. It is very user-friendly and easy to read. After logging in, click on the “More” tab to use it.
Look for subscription options when on your favorite website, you will usually find an RSS feed button. You can enter the RSS feed code into the reader, or the website will automatically tell you Google. That is it. The site’s feed will now start entering your reader in real time.
The idea of internet marketing was not taken into account when creating RSS. However, when people subscribe to your RSS feed, it indicates that they are interested in your content. Savvy marketers can of course see the benefits of sending marketing messages to people who have a specific interest in the topic.
RSS is still in use today, but for two subscribers, it is a very effective way to make it easy for them to stay up to date on many sites and provide interested readers with real-time content updates. If you’re not using RSS as a subscriber or website owner, now is the time to start.