Many people have heard of RSS and used it for traffic generation, but what is it and what is the actual meaning of RSS.
RSS is the abbreviation for “Really Simple Syndication”, originally called RDF website abstract, also known as RSS 0.9. The first version of RSS. This was followed by the Rich Site Summary prototype (also known as RSS 0.91).
The RSS tool refers to a range of file formats for sharing headlines and other web content. This can be 1 or 2 lines of an article or a short summary. These formats link to the full version of the article or message and the multimedia file. All this data is provided in the form of an XML file (XML stands for Extensible Markup Language), which is usually called.
• RSS subscription
• Web feed
• RSS stream
• RSS channel
They appear as orange rectangles on many web pages with RSS or XML written in them. These feeds can be used to convey any type of information. Here are some examples.
• Industry-specific feeds used by technical professionals for marketing, promotion and communication with customers and prospects in selected areas.
• Scheduled feeds, large organizations, clubs and schools use it to announce schedule changes, upcoming events, etc.
• A discount or offer feed, used by major retailers to keep customers up to date with the latest deals and offers.
• Forum posts, used to keep forum members up to date with the latest posts and discussion topics.
• News monitoring feed, which allows users to use specific keywords or phrases (eg Stock market.
• Blog feed, which is a summary of each post. This makes it easy for visitors to find blog posts that interest them.
RSS feeds make it very easy to follow various blogs and information sources. To generate an RSS feed, all you need is the content or article you want to promote and a verified RSS text file. After registering the text file on various aggregators, any external site can link to and display your RSS feed. Each time you add something to your RSS file, they will be automatically updated. The RSS tool is very useful for any website that regularly adds or changes content. They are usually used in “network federations” or situations that require regular updates and releases.
• Return of products
• Software update
• personal blog
There are many advantages to using RSS feeds. In addition to excellent communication methods tailored to the needs of each department, they also bring enormous benefits to the company. This is especially true if the company participates in internet marketing. The use of RSS feeds provides internet users with an inexpensive way to advertise online, creating marketing opportunities for their business.
RSS function for more effective online marketing
1. Using RSS, your business services can be displayed on almost any external website. This provides an easy way to promote your brand and promote your services.
2. RSS allows you to stay up-to-date in business-related fields to maintain a leading position. It can also notify customers of upcoming promotions and product releases.
3. Customize the content so that visitors can personalize the information flow and the type of information they want to receive.
4. Encourage and encourage readers to click the link back to your site using article summaries, using RSS to attract and determine more traffic.
The possibilities to use RSS to generate traffic, create marketing strategies and sales opportunities are endless.